Designing apparel that sells — artwork, colour, fabric and tech packs.
25 articles
Prints rarely fail. They get tumble dried to death, which looks the same but is entirely preventable.
Club kit that arrives after the first fixture is a full season of near-misses. Here is the ordering calendar that prevents it.
A tech pack is just your order written down properly. That is exactly why it matters on the second order.
Most proofing delays are artwork problems. Here is how to supply files that go straight through.
Every garment ages. The difference between one that ages well and one that looks tired in six months is mostly specified at the order stage.
Technical fabric claims are easy to make and hard to check. Here is what actually makes sportswear perform.
Shrinkage is the most common complaint after a clothing order arrives, and it is almost always preventable at the specification stage.
Grey marl is the most-ordered colour in custom apparel and the one that behaves least predictably under a print.
GSM is the single number that most determines whether your order feels premium or cheap. Here is how to read it.
Most apparel disappointments trace back to the fabric, not the print. Here is how the three main options actually behave.
Shorts are the most overlooked piece in a team range, and the easiest to get wrong. Here is what to specify.
The crewneck has replaced the hoodie as the default merch piece for a lot of brands. Here is how to spec one properly.
Rugby kit takes more punishment than any other team garment. Here is how to spec shirts that survive a season.
Joggers are the other half of a tracksuit set, and the half most brands spec badly. Here is how to get the fabric and placement right.
Varsity jackets are the highest-value piece most brands and clubs will order. Here is how to spec one that justifies the price.
Cotton soaks up sweat and stays heavy; performance fabrics wick it away. Here is how to choose the right fabric — and decoration — for custom gym wear that actually performs.
You no longer have to imagine how your design will look. Upload your artwork, choose a product and colour, and preview a live mockup — front and back, in 3D — with our new online Design Studio.
You can go from a logo on your laptop to a photorealistic product mockup in about five minutes. Here is exactly how, step by step, using our online Design Studio.
Left chest or full front? Big back print or subtle sleeve hit? Here is where to place your logo on every garment — with the sizes that look professional, not amateur.
Colour is the single biggest driver of t-shirt sell-through. This guide covers proven bestselling colourways, print contrast rules and how to build a colour palette that works for custom drops.
Sending the wrong file format is the single most common reason for production delays and unexpected costs. Here's exactly what to prepare before you place a custom apparel order.
Your brand blue on screen is not your brand blue on fabric. Here is how Pantone, dyeing and proofing keep custom apparel colour consistent.
What is selling in custom hoodies right now — heavyweight boxy fits, tonal branding, nature-inspired palettes and back prints — plus the artwork tips that turn a design into a sell-out.
A tech pack is the blueprint that turns your idea into a garment a factory can actually make. Here is what goes in one and why it matters.
Not all cotton is equal. Combed, ring-spun, organic, Pima — here is what each term means and how it changes how your apparel feels and lasts.
