Print Placement: The Measurements That Stop Surprises
By The Velocity Wear Team
Placement is where a delivered garment most often differs from the one in a brand's head, and the reason is almost always the same: the placement was communicated as a picture. A mockup shows roughly where a design sits relative to a drawing of a garment. It does not say how big the print is or how far down it starts, and somebody has to decide those.
Two numbers per placement
Give the width of the print, and the distance from a fixed reference point to the top of the print. The standard reference is the high point of the shoulder — the top of the shoulder seam at the neck — because it is unambiguous and it exists on every garment.
Add whether the design is horizontally centred, or offset, and by how much. Three pieces of information, and the ambiguity is gone.
Common placements, roughly
- Left chest: typically around 7 to 10cm wide, positioned so the top sits roughly 18 to 22cm down from the high point of the shoulder, offset from centre toward the wearer's left.
- Full front: commonly 25 to 30cm wide on an adult garment, with the top around 7 to 10cm below the neckline.
- Full back: often slightly wider than the front, with the top sitting around 15 to 20cm from the high point of the shoulder.
- Sleeve: a narrow placement, usually 6 to 8cm wide, positioned a stated distance down from the shoulder seam.
- Hood: worth thinking about carefully, since a design across a hood distorts when the hood is up.
These are starting points rather than rules. Your product may want something else entirely — the point is to state a number rather than inherit a default.
The grading question
Here is the decision most brands never make consciously: does the print stay the same size across all sizes, or does it scale?
A fixed print size means a design that looks proportionate on a medium looks small on a 3XL and crowded on an XS. A scaled print keeps the proportion but means several versions and, for screen printing, potentially several screens.
Most brands hold the print constant across the middle sizes and adjust at the extremes. Whatever you choose, choose it, because otherwise it is chosen for you.
Placement measured from the top, not the middle
A practical detail worth knowing. If placement is specified as a distance to the centre of a design, then a taller design and a shorter design at the same specification sit at different heights on the body. Specifying to the top of the print keeps the visual starting point consistent, which is usually what a designer actually intends.
Things that go wrong physically
A print crossing a seam, a zip or a pocket will not lie flat and will crack early. A print running over the hem or too close to it can pucker. A large solid print across the widest part of a chest will feel like a panel and behave like one.
These are worth raising when you send artwork rather than discovering at sample stage, and a supplier who has seen the design and the garment together will usually flag them if given both at once.
Confirm on the sample, with a ruler
When the sample arrives, measure it rather than looking at it. Print width, distance from the shoulder point, offset from centre. Write those numbers down and keep them with your specification.
That record is what makes a reorder in six months come out identical to the run your customers already own, which is exactly the kind of consistency that separates a brand from a series of unrelated production runs.
