Building a clothing brand — identity, logos, packaging and brand voice.
20 articles
On a crowded exhibition floor, your stand team needs to be identifiable from three aisles away.
January is the biggest month in fitness and the easiest one to over-order for.
Onboarding kit is the first physical thing a new employee receives from you. It says more than the handbook does.
Most corporate gifts are thrown away. The ones that are not tend to be clothing people would have bought themselves.
The difference between merch and a clothing brand is usually found inside the collar.
The quarter-zip sits between a hoodie and a polo, which is exactly why so many companies order it. Here is how to spec one.
Barbershops sell an aesthetic as much as a haircut. Here is how to put that on clothing staff will wear and customers will buy.
A gym hoodie is both uniform and a product you can sell. Here is how to spec kit that works as staff wear and still moves off the shelf.
Reading's corporate cluster orders differently to a student city. Here is how Thames Valley teams get branded kit that looks considered rather than promotional.
Streetwear is crowded — standing out is about identity, quality and scarcity, not just a logo on a hoodie. Here are ten tips to build a brand people actually want to wear.
Esports teams need apparel that looks as sharp on-stream as it does in person. Here’s how to design professional jerseys, manage sponsor placements, and run a merch drop your community will go for.
Your brand name is the first thing customers remember — or forget. Here's how to choose one that sticks, travels globally, and won't get you in legal trouble.
The unboxing is the first time a customer holds your brand. Here’s how to design an apparel unboxing experience that feels premium, shareable and worth repeating.
A style guide is how a clothing brand stays itself across every order and supplier. Here’s what to include — from logo and colour to garment and decoration specs.
Your brand name is the word people repeat, search and stitch into labels. Here’s how to generate, test and check clothing brand names so you choose one that lasts.
People buy stories as much as clothes. Here’s how to find your fashion brand’s story, define a consistent voice, and write copy that makes the label feel like someone.
The garment is only half the brand. Custom neck labels, hang tags and packaging are where a clothing label proves it is the real thing — here’s how to get them right.
Colour is the fastest signal your brand sends. Here’s how to choose an apparel palette that prints true, looks right on fabric and stays consistent across every garment.
A logo for apparel has to survive embroidery, tiny chest prints and a hundred backgrounds. Here’s how to design one that stays sharp, scales and sticks in memory.
A great product is not a brand. Here’s how to build a clothing brand identity from scratch — positioning, audience, naming, visuals and the foundations that hold it all together.
