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Custom jackets with a logo are made to order in the construction your team needs (softshell, fleece, puffer, rain, hi-vis, varsity or gilet) and branded by embroidery, or by a heat-sealed transfer on waterproof shells, where a needle would pierce the membrane. Orders start at 50 jackets per design, with sizes mixed freely.
A jacket is the piece of branded clothing people wear in public most often, on the commute, on site and at events, which makes it one of the best places a logo can sit. This guide covers which jacket suits which team, how and where the logo goes, and what an order involves.
Which jacket should a company choose?
Start from where the jacket will be worn. These are the seven constructions on our custom jackets page and the way each is usually branded:
| Jacket | What it is | Suits | Usual branding |
|---|---|---|---|
| Softshell | Bonded three-layer, wind-resistant | Office, retail and field teams; the corporate default | Embroidery |
| Puffer | Recycled or down-alternative fill, baffled or channel-quilted | Cold-weather staff, events, outdoor teams | Embroidery |
| Gilet | The puffer without sleeves | A layer over a polo or a shirt | Embroidery |
| Rain shell | Taped seams | Outdoor work in wet weather | Heat-sealed transfer |
| Fleece | Anti-pill fleece | A warm mid-layer for sites, warehouses and clubs | Embroidery |
| Hi-vis | To EN ISO 20471 | Sites and roadside work that require it | Confirmed in the quote |
| Varsity | Melton wool body, leather-look or knit sleeves, ribbed trims | Schools, clubs and teams | Chenille, embroidered or leather patches |
For most office, retail and field teams, a softshell is the right first choice: it is wind-resistant, takes embroidery cleanly and looks smart over a polo. Choose a waterproof shell with taped seams if the team works outdoors in weather, and hi-vis where a site requires EN ISO 20471.
Embroidery or print: how should a logo go on a jacket?
Embroidery is the standard on outerwear because it survives weather and washing and looks good on the heavier fabrics jackets are made from. A waterproof shell is the exception: stitching through it would pierce the membrane that keeps the rain out, so the logo goes on as a heat-sealed transfer instead. Varsity jackets take chenille, embroidered or leather-look patches, the traditional way to put a letter or crest on one.
Our comparisons of screen print and embroidery on jackets and embroidery and 3D puff on jackets go further into the choice, and the embroidery service page explains how a logo is digitised before it is stitched.
Where does the logo go on a company jacket?
- Left chest: the usual place for a company logo, about the width of a hand.
- Back: across the shoulders, for teams, events and staff who need to be seen from behind.
- Sleeve: a small mark or a secondary logo near the shoulder or cuff.
- Collar or hood: a small name or icon, often on premium staff jackets.
Every position is itemised in the quote and shown on a digital mockup for you to approve. The logo placement guide gives sizes and positions for each garment.
How many jackets do you need to order?
The minimum is 50 jackets per design across every textile construction, with sizes mixed freely inside it, so fifty staff jackets can cover every size on the team. Each colourway counts as its own design. Production takes 10 to 15 working days after you approve the proof, and outerwear sits at the longer end of that range once linings and hardware are involved. Our guide to size splits for a bulk jackets order helps you spread a run across sizes, and the UK jacket size chart explains what each size means.
What does a custom jacket with a logo cost?
Jackets are quoted per order rather than from a single price, because a fleece and an insulated puffer are different products. The price turns on the construction and fabric, the quantity, the number of logo positions and the decoration method. Two jacket ranges do carry a starting price: custom denim jackets from £45 and custom leather jackets from £150 each. For textile jackets, a sample of one or two pieces is £150 including shipping, credited against your bulk order.
Do you make jackets for brands as well as staff?
Yes. Streetwear and fashion brands order jackets to sell under their own name, with woven neck labels, hang tags and branded packaging as part of private label. Denim and leather have their own pages because they are made and branded differently from technical outerwear, and varsity jackets suit schools, clubs and teams as much as brands.
Send the jacket type, the quantity and size split, the colours and your logo, and the quote comes back within 1 hour on a working day. Everything on the custom jackets page can be quoted with the rest of a uniform order.
