Towels for Salons: reordering
By The Velocity Wear Team
Restocking salon towels is straightforward if you hold three things: your previous job reference, the original artwork file, and an unused towel from the first run to match against. Dye lots shift slightly between batches, so an untouched reference is what keeps the second run sitting next to the first without an obvious seam. The floor remains fifty pieces of one design.
What makes a second salon towel run match the first?
Matching is mostly an information problem. Production can reproduce a specification very precisely when it knows exactly what that specification was, and far less precisely when it is working from a description written from memory eighteen months later. Your job reference pulls up the weight, size, colour and branding that were actually produced, which removes almost all of the guesswork in one step.
The residual gap is the dye lot itself. Cotton dyed in different batches can come out a shade apart, and there is no process that removes that entirely. What narrows it is a physical reference, which is why pulling one towel out of the first delivery and sealing it away is worth the single towel it costs you. The wholesale towels page covers the specification side, and the salons and barbers page sets out the wider ordering pattern.

How do you time a restock around a busy season?
Count backwards. Production is 10 to 15 working days from artwork approval, transit follows, and your own approval round happens before either. For a December peak that means placing the order in early autumn, not late November. For a wedding season that means ordering in the spring. The mistake is treating a restock as urgent only once the cupboard is visibly low, by which point the timeline has already run out.
A simpler habit is to set a trigger level per format and order when you hit it. Whatever number covers you for six weeks of ordinary trade is a reasonable trigger, because it leaves room for the production window, transit and the inevitable week where nobody gets round to approving the artwork. We set out the general method in setting up a reorder schedule.
Can you change the towel colour on a repeat?
You can, but think about what you are creating. A salon that switches from charcoal to black on the repeat now has two shades circulating at once, and clients see them side by side every day. If the change is deliberate, phase the old stock out completely rather than mixing. If the change is because the original shade was slightly wrong, say so explicitly when you order so we are correcting rather than matching.
Changing the branding is a different matter and is usually easier. If the printed logo on run one faded faster than you wanted, moving to woven branding on run two is a sensible upgrade and does not create a visual clash in the same way a colour change does, provided the mark itself stays the same shape.
What actually wears a salon towel out?
Rarely the branding. Usually the cloth, and usually at the hems and in the pile where the towel is gripped. Bleach and tint accelerate everything, industrial washing accelerates it further, and high-temperature drying is what finally makes a towel go hard and flat. Knowing which of those is dominant in your salon tells you whether to change the weight on the next run or simply order more of the same.
Worth reading alongside this: why branded towels go hard and grey, which covers the laundry side of the same problem.


