Towels 19 September 2026 4 min read

Towels for Gyms: reordering

By The Velocity Wear Team

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Reordering gym towels is the same fifty-piece process as the first time, with one extra job: matching what you already have. Dyed cotton varies slightly between dye lots, so a repeat run can land a shade off the towels on your shelf. Keep a sealed reference towel, quote your previous job reference, and order before you run out rather than after, and run two will sit alongside run one without anyone noticing.

Why do repeat towel runs drift in colour?

Cotton takes dye in batches. Two batches of the same specified colour can come out fractionally different, and the difference is easiest to see when a new towel is folded on top of one that has been through a year of laundry. Some of that gap is the dye lot and some of it is simply wear: the old towels have faded, the new ones have not. Both are normal, and both are manageable if you plan for them.

The practical fix is a reference. When your first order arrives, pull one towel out, seal it in a bag, and do not use it. That untouched towel is what a repeat run gets matched against, and it beats describing a colour over email. If you never kept one, send a used towel anyway and say so, because a faded reference with an explanation is better than none at all.

Stacked branded towels showing consistent colour across a run
A sealed reference towel is the simplest insurance against colour drift.

How often should a gym restock member towels?

Towels leave a club faster than any other branded item. Members take them home by accident, the laundry writes some off, and the retail shelf empties when a promotion lands. Work backwards from that rather than from the calendar. Count what you hold, count what you lost over a quarter, and set a trigger level that covers the 10 to 15 working day production window plus transit, with a fortnight of slack on top.

Ordering at the trigger level rather than at zero is what keeps you out of a rush. It also lets you use the quantity bands properly: a gym that orders 250 once a year pays less per towel than one that orders fifty five times. The wholesale towels page covers the specification side, and the gyms and fitness page sets out the wider kit programme a towel usually sits inside.

What do you need to keep on file for a smooth repeat?

A repeat order is fast when nothing has to be rediscovered. Keep these in one place, ideally in the same folder as your invoice:

  • The job reference from the previous run, which pulls up the exact specification we produced against.
  • The artwork file at the size it was applied, not a resized copy pulled off a website.
  • The towel weight and dimensions as they were quoted, in writing.
  • The branding method: woven into the border, or printed onto the face.
  • The sealed reference towel, kept out of circulation.

With those five things, a restock is a confirmation rather than a new brief. We cover the wider question in can I reorder the same design later, and the specification background sits in our wholesale towels guide.

Should you change anything on the second run?

This is the moment to fix what annoyed you. If the sweat towel turned out slightly too small for the equipment racks, change the size now. If the printed logo faded faster than you wanted, move to woven branding on the repeat. What you should not do casually is change the colour, because then you are running two shades in the same club at once and every member sees the difference. Change one variable per run and you keep control of the outcome.

Remember that each design carries its own fifty-piece floor. A staff towel and a member towel with different artwork are two runs of fifty, not one run of a hundred split down the middle.

Order what you just read about

Every range is made to order from a 50-piece minimum in 10–15 working days, with tiered pricing up to 35% off at volume. Price your order or order samples first.

FAQ

Quick Answers

Common questions about towels — answered.

Not exactly. Dye lots vary slightly between production batches, so we match against your reference towel and get as close as the process allows rather than promising an identical shade.

Yes, and it is the same as the first time. Fifty pieces of one design, with sizes and quantities mixed however suits you inside that total.

Not if the specification is unchanged and you have the previous job reference. A sample is only needed again when you alter the weight, the size or the branding method.

Allow the 10 to 15 working day production window from artwork approval, plus delivery transit, plus a buffer for the season you are ordering into.

Want to order your custom clothes now?

Tell us what you want made and we’ll reply within hours with pricing. Minimum 50 pieces per design, made in 10 to 15 working days from artwork approval, shipped worldwide.

Free and no obligation. Want to see the quality first? A sample is £150 for one or two pieces including worldwide shipping, credited against your bulk invoice.

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