Swim Team and Pool Club Towels: Branded and Built for Chlorine
By The Velocity Wear Team
Summer swim leagues, year-round club teams and neighborhood pool clubs all run on towels. A team towel keeps swimmers warm between events, makes the team look unified on deck, and is a popular fundraiser with swim families.
Size
Swimmers wrap up between events, so bigger is better. Our bath sheet, about 35 × 71 in, suits teens and adults. The bath towel, about 28 × 55 in, suits younger swimmers and fits in a swim bag.
Team colors and logos
Team colors make towels easy to spot on crowded decks. Embroider the team logo near the hem. Keep logos bold so they survive terry.
Names
Names help at busy meets where every towel looks the same. If you want individual names, ask when ordering how that affects your order. Consider safety when putting children's full names on items used in public places.
Chlorine care
- Rinse towels in fresh water after the pool.
- Don't leave wet towels balled in swim bags.
- Wash regularly, skip fabric softener.
- Dry fully to avoid mildew.
Pool clubs and country clubs
Clubs providing pool towels to members need a distinct color from locker room towels, a towel desk or bin system, and enough stock for peak summer weekends.
Fundraising
Team towels sell well at the start of the season, often paired with a team parka or hoodie. Run a pre-order to avoid holding stock.
Mistakes to avoid
- 1Towels too small for older swimmers.
- 2White towels that gray from chlorine and deck dirt.
- 3Ordering after the first meet.
- 4Full names on children's towels without considering safety.
Quick checklist before you order
- Bath sheets or bath towels by age?
- Team colors?
- Logo simplified for embroidery?
- Names or no names?
- Pre-order before the season?
Summer swim league culture
Neighborhood summer swim leagues are a big part of American summers, with early morning meets, team cheers and families on lawn chairs. Team towels are part of the tradition, alongside team parkas and caps. Many teams offer towels as part of registration packages or in a team store.
Year-round club teams
Year-round swim clubs travel to meets across states. A quality team towel in team colors keeps swimmers warm on deck and looks professional in photos. Older swimmers often want a bath sheet; younger swimmers do fine with a bath towel. Offer both in the same design if your order is large enough.
Senior swimmers and milestones
Graduating seniors appreciate a special towel with their name, graduation year and team logo. It's a meaningful gift at the end-of-season banquet. Order in spring so they're ready for the last meet.
Lifeguards and pool staff
Community pools and clubs can provide staff towels in a distinct color for lifeguards. It helps members identify staff on deck. Pair with lifeguard apparel from a specialist supplier where required.
Keeping towels fresh all summer
Remind families to unpack swim bags as soon as they get home, rinse towels, and hang them to dry. A towel left in a hot car for a day smells for weeks. It's a small tip to include in team newsletters that keeps expensive team towels lasting.
Order timing
Order in spring, allowing production and shipping, so towels arrive before the first summer meet and the pool opens.
Ordering
Minimum 50 per design. Production takes 10 to 15 working days from artwork approval, plus shipping. Order in spring for summer leagues. See wholesale towels.
