Country Club Towels: Locker Rooms, Pools, Golf and Tennis
By The Velocity Wear Team
Country clubs use towels everywhere: locker rooms, the pool, the golf course, tennis courts and the fitness center. Members expect them to feel luxurious and look immaculate. A clear towel plan by area keeps costs down and standards up.
Towels by area
- Locker rooms: bath towels and bath sheets, usually white.
- Pool: bath sheets in a distinct color.
- Golf: gym-size towels for bags and carts, in dark colors.
- Tennis and fitness: gym towels.
- Restrooms and clubhouse: hand towels.
Color coding
Different colors per area stop pool towels ending up in locker rooms and golf towels ending up at the pool. It also simplifies laundry sorting and inventory.
The crest
A consistent embroidered crest across all towels ties the property together. Simplify detailed crests for terry, and place them on the border or above the hem.
Member experience
Neatly stacked, consistently folded towels with crests facing out signal care. Staff training on folds and restocking matters as much as the towels themselves.
Pro shop retail
Crested golf and hand towels sell well in pro shops as gifts. See custom golf towels.
Laundry
Whether laundry is in-house or outsourced, share towel specs and area colors. Track loss rates by area; pool towels usually disappear fastest.
Inventory and replacement
Set par levels by area and replace in batches before the busy season so members see consistent quality.
Mistakes to avoid
- 1One towel for every area.
- 2Crests too detailed for embroidery.
- 3No par for peak summer weekends.
- 4Mixing old and new towels in the same locker room.
Quick checklist before you order
- Sizes per area?
- Color coding plan?
- Simplified crest?
- Par levels for peak season?
- Pro shop retail towels?
Locker room attendants and presentation
Premium clubs often have locker room attendants who stock towels, fold them to a house standard and keep areas tidy. Consistent folds with the crest facing out, neat stacks and prompt restocking are what members notice. Give attendants a simple visual guide for folds.
Guest and event days
Member-guest tournaments, weddings and club events bring non-members through the facilities. Make sure towel stock covers peak events, and consider a special event towel as a gift for guests at signature tournaments.
Tennis, pickleball and fitness
Racquet sports and fitness centers use gym-size towels heavily. Keep a separate color for these areas and stock them near courts and equipment. With pickleball growing at many clubs, towel demand in racquet areas has increased. Plan par levels accordingly.
Pro shop merchandising
Crested golf towels, hand towels and even bath sheets sell well in pro shops as gifts. Display them neatly with the crest visible, near other gift items. Holiday season and Father's Day are strong selling periods.
Tracking loss
Clubs often lose towels from pools, courts and golf carts. Track stock by area monthly. If losses are high, consider a towel desk system or clearer signage. Branded, distinctive towels are easier to spot and recover.
Samples and member feedback
Before replacing an entire towel program, test samples in one locker room for a few weeks. Ask attendants and a few members for feedback on softness, size and weight. Their input avoids an expensive mistake and helps members feel involved in improvements to the club. Then roll out across all areas at once so quality is consistent.
Ordering
Minimum 50 per design, and each color or towel type counts separately. Production takes 10 to 15 working days from artwork approval. See wholesale towels.
