Ordering Denim Jackets for the New Year Rush
By The Velocity Wear Team
For jackets on the floor in the first week of January, place the order in November. Production is 10 to 15 working days from artwork approval, but the phrase working days is doing the heavy lifting: the holiday period removes a chunk of them, so a fortnight of build can occupy a month of calendar. November keeps the date honest.
Why does a January launch get ordered in November?
Because December is shorter than it looks. Between public holidays and the days either side that nobody works, the run of consecutive working days in late December is thin. A build that starts on the fifteenth does not finish in three weeks, it finishes some time in January, and by then the launch has already happened.
Order in November and the entire build sits in a normal working month. That is the whole trick. If you need the specification and current from-price to get a budget approved before month end, it is on the wholesale denim jackets page.
What does the holiday shutdown do to working days?
It removes them without warning anyone. The 10 to 15 working day window is counted in working days precisely because that is the honest unit, but buyers read it as two to three weeks and pencil in a date. Across a holiday period that same window can stretch well past a month of wall-clock time, and freight slows at the same moment for the same reason.
The practical move is to write your schedule in actual dates, crossing off the days nobody will be at a machine, and then decide whether the order still fits. If it does not, you are far better knowing in November than in the first week of January.
Is a heavier jacket the right call for a January drop?
Often, yes. January is cold in the UK, in Europe and across most of the USA, and a jacket bought in the new year is expected to do a job immediately. A heavier denim feels appropriate to the season and holds a structured line over a hoodie, which is how most people will wear it. It also photographs well for a launch, because the cloth keeps its shape on a rail.
The trade-off is weight in the carton and a slightly warmer garment once spring arrives. Both bands start from $38 a piece at the fifty-piece minimum, so this is a use decision rather than a budget one, and the comparison is laid out in midweight vs heavyweight on denim jackets.
What should you settle before the office closes?
Artwork approval, the size split across the fifty, the wash shade and whether you want a sample. A sample is £150, credited against the bulk order, and the decision to take one has to be made early enough that it does not push the build into December. Everything else is detail you can settle by email, but those four items are what actually start production.
Send them together rather than in sequence. A single complete brief gets a quote you can act on, and the format is set out in briefing a supplier for denim jackets. Volume tiers start at fifty and reach up to 35% off the fifty-piece price at the highest band, so confirm the quantity in the same message. The samples page explains what the sample round involves if you decide to take one.
Think about what the jacket is competing against in January too. It arrives in a month when people buy deliberately rather than on impulse, so the specification has to stand up to being examined. A clean woven label, solid hardware and a considered back design do more work at that time of year than a headline offer does, because the buyer is making a considered choice rather than grabbing something off a table on the way past.
