Denim Jackets for Clothing Brands: reordering
By The Velocity Wear Team
A denim jacket reorder runs against the specification you already approved, so it skips the design work but not the minimum: fifty pieces per design still applies to a repeat. The two things to settle before placing it are the size curve, now that you have real sell-through, and how closely the new batch needs to match the colour of the old one.
What does a repeat denim run need from you?
Confirmation of the specification, the new size breakdown and the quantity. That is genuinely it when nothing has changed, which is why keeping your own record of the original job pays for itself: the denim, the wash, the decoration positions and sizes, the label artwork, the packaging. Hand that back and the run can be scheduled against it.
If anything has changed, say which line changed rather than sending a fresh brief. A reorder with one altered detail is faster to quote than a reorder described from scratch, and it is less likely to collect an unintended difference on the way through. Details of what we hold on file sit alongside the rest of the service on our wholesale denim jackets page.
Will the second batch match the first?
Close, and worth discussing rather than assuming. Denim is a dyed fabric and washing is a process, so two batches made months apart can differ slightly in shade even from identical instructions. On a rigid jacket the difference is usually invisible; on a heavily washed one it is more likely to be noticeable if the two are held side by side.
For most brands this never becomes an issue, because customers buy one jacket rather than comparing batches. It matters if you are topping up stock that will sit on the same rail as the original run, in which case flag it at quote stage so the expectation is set before the fabric is cut.
Does a reorder start the minimum again?
Yes. Fifty pieces per design is the minimum on every run, including a repeat of something we have made for you before. The upside is that the quantity tiers also apply again, so a brand that sold through fifty and reorders a hundred and fifty moves into a better band. The structure is set out on the pricing page, with up to 35% off the fifty-piece price at the deepest tiers.
That is the point at which restocking becomes cheaper than launching. The first run buys you the data; the second run is where the unit cost and the size curve both improve, and denim jackets for clothing brands: size splits covers how to read the curve you now have.
How do you time a restock?
Place it while you still have stock, not after you have run out. Production is 10 to 15 working days from artwork approval plus transit, so a jacket that sells out today is off sale for weeks if the reorder starts today. Watching weekly sell-through and triggering the repeat at a set stock level turns that into a routine rather than a scramble.
Brands running planned drops rather than continuous lines have an easier job here, since the reorder date is simply part of the drop calendar. Either way, the clothing brands page is the starting point for setting a repeat programme up.
Treat the repeat as a standing item rather than a reaction. Brands with a settled line put the reorder point in the same calendar as everything else: a stock level that triggers a quote, a date that triggers approval, and a delivery that lands before the shelf empties. Set that up once and restocking stops competing for attention with whatever else is happening that month. It also means the size curve gets reviewed on a schedule, which is how a first-drop guess gradually becomes a curve that reflects the customers you actually have rather than the ones you expected.
