Custom Denim Jacket Buttons, Rivets and Hardware
By The Velocity Wear Team
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Custom denim buttons are the shank buttons on the front, cuffs and pocket flaps of a denim jacket, made with your logo on the face. They pair with branded rivets, zips and a chosen topstitch thread. On a Velocity Wear run of 50 jackets or more, from $38 a piece, the hardware is specified with the jacket itself and approved before production begins.
What hardware goes on a denim jacket?
Three kinds of metal and the thread that ties them together. A shank button is a domed metal button on a short stem, fixed through the cloth instead of sewn on through holes. A rivet is a small metal stud that reinforces pocket corners and other stress points. Zips appear on zip-front styles and some pockets. Topstitch is the visible thread along every outside seam. Each can carry your brand, and all are options on the wholesale denim jackets page.
| Hardware | Where it sits | How it carries your brand | What to decide |
|---|---|---|---|
| Shank buttons | Front placket, cuffs, chest pocket flaps | Logo or wordmark on the button face | The face design and the finish |
| Rivets | Pocket corners and stress points | A small mark on the rivet cap | Whether they show, and where |
| Zips | Zip-front styles and pockets | A branded puller | Puller shape and the mark on it |
| Topstitch thread | Every outside seam | Colour: contrast or tonal | Thread colour against the wash |
| Custom labels | Neck and inside | Brand name, size and care | Label wording and layout |
Why do logo buttons make a jacket look like a brand's own?
Because they are what the wearer touches. A stitched logo tells people across a room whose jacket it is; a logo button tells the person wearing it that the jacket was made for the brand, not bought blank and decorated. That matters most to boutiques and fashion labels selling at full price, where a generic button undercuts everything else. The rest of the specification is set out in the brand's guide to custom denim jackets.
Contrast or tonal topstitch: which should you choose?
Contrast for heritage, tonal for fashion. Contrast topstitch, classically a gold or orange thread on blue denim, is the traditional jeanswear look and makes the construction part of the design. Tonal topstitch matches the denim, so the seams recede and the jacket reads cleaner and more modern. Contrast needs a dark raw or rinse wash to stand against; on a pale acid wash, tonal or a darker thread often looks more deliberate.
Thread also links the hardware to the decoration. A contrast thread that echoes your embroidery colour ties the chest mark to the jacket, while tonal thread lets a bold back print or a patch take all the attention. Seeing how these choices stack up is the job of how to customise denim jackets for a brand.
What artwork does a logo button need?
Simple, bold and small. A button face is roughly fingertip-sized, so a monogram, a single icon or a short wordmark works, while a full crest or fine lettering turns to noise. Rim text, a word curved around the edge of the face, is a common way to add the brand name around a central mark. Send the mark as a vector file; it is proofed with the rest of the jacket artwork.
Do custom buttons and rivets change the price or timeline?
Hardware is part of the specification, so it appears in the quote with the decoration. The minimum stays at 50 jackets per design, the jacket starts at $38, and volume tiers take up to 35% off the 50-piece price at 1,000 and above. Hardware artwork is approved together with the logo, and production takes 10 to 15 working days from that approval, before freight.
Briefing branded hardware
Send the mark for the buttons (often a simpler version of the main logo), the topstitch colour or a photo of the look you like, the wash, quantity, delivery country and date through the enquiry form on this page. Hardware sits alongside the weights and washes on the custom denim jacket range. For the labels inside the jacket, see neck labels on wholesale denim jackets.
