Construction Shirts With Logo: Branding Crews and Hi-Vis
By The Velocity Wear Team
Construction shirts with a logo and custom hi-vis shirts together get over a thousand US searches a month, and click costs are high. Contractors want crews that look like one professional outfit. On a job site, though, visibility and safety come before branding, and the rules matter.
When hi-vis is required
Work near traffic, moving equipment and on many construction sites typically requires high-visibility safety apparel. In the US, the ANSI/ISEA 107 standard defines performance classes based on the amount of fluorescent background and retroreflective material. Your site's safety plan, OSHA obligations, and contract or DOT requirements determine what's needed.
Branding hi-vis without compromising it
- Never cover retroreflective tape with a logo, print or patch.
- Keep logos small and away from tape bands.
- Follow the garment manufacturer's guidance on maximum decoration area.
- Large back prints can reduce background material below class requirements.
- Keep records showing branded garments still meet their class if your clients require it.
Non-hi-vis crew shirts
For work where hi-vis isn't required, or as the layer under a hi-vis vest, durable branded tees and polos keep the crew looking unified. Dark colors hide dirt. Poly-cotton blends last longer through heavy washing.
Branding that wins work
On non-hi-vis shirts, put your logo on the left chest and your company name and phone number or website across the back. Homeowners and passersby see the backs of your crew all day. It's a steady source of calls for residential contractors.
Fabrics for job sites
- Moisture-wicking polyester for hot climates and summer work.
- Heavier cotton-poly tees for durability.
- Long sleeves for sun protection on exposed sites.
- Avoid loose drawcords and dangling features around machinery.
Outfitting a crew
Crews usually need four to five shirts each for a workweek. Collect sizes individually; crews often skew L to 3XL. Keep spares for new hires. Our minimum is 20 per design with sizes mixed.
Employer considerations
OSHA generally requires employers to pay for required PPE, with some exceptions. Company-branded everyday shirts are a separate matter. This is general information, not legal or safety advice; consult OSHA resources and your safety professional.
Replacing worn hi-vis
Hi-vis loses effectiveness as fluorescent color fades and reflective tape wears or gets dirty. Follow the care label and replace garments that are faded, torn or permanently soiled. A branded vest that no longer meets its class is just a yellow shirt with a logo.
Office and estimator staff
Estimators, project managers and office staff who visit sites occasionally still benefit from branded polos or quarter zips for client meetings, with a compliant vest kept in the truck for site visits.
Subcontractors and site identification
On large sites with multiple subcontractors, branded crew shirts help site managers see who works for whom. Pair shirts with hard hat stickers and ID badges for access control. Where hi-vis is required, ask your hi-vis supplier about compliant options that allow small company branding.
Office and sales staff
Estimators and sales reps meeting homeowners benefit from branded polos, while keeping certified hi-vis in their vehicles for site visits.
Order timing
Order crew shirts before spring and fall hiring peaks.
Ordering
Tell us whether you need certified hi-vis or standard crew shirts, and where you want logos. Our jackets and outerwear range includes hi-vis options. See also custom t-shirts and corporate uniforms. Production takes 10 to 15 working days after artwork approval.
