Custom Aviator Leather Jackets With Your Logo
By The Velocity Wear Team
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A custom aviator leather jacket is a lined, cold-weather jacket with a big shearling-style collar, a buckle strap at the neck and a zip front, made with your branding. Velocity Wear makes them from 50 pieces per design, with the logo usually embossed on the chest and repeated on a label in the lining, in 10–15 working days from artwork approval.
What is an aviator leather jacket?
The aviator grew out of the flying jackets issued to bomber crews in the Second World War, when open cockpits and unheated fuselages at altitude made warmth a survival issue. Those jackets were cut from sheepskin with the fleece turned inwards, which is where the famous oversized collar comes from. Today the style is also sold as a flight jacket or a shearling bomber, and it has become a winter staple for fashion and heritage labels.
What makes it an aviator rather than any lined leather jacket is the combination of a wide collar that turns up around the neck, a strap and buckle to hold it closed, a heavy zip and roomy, often angled pockets. The jacket on our range sheet shows all of it in a distressed dark brown, with the collar and cuffs trimmed in cream.
What features define our aviator jacket?
| Feature | What it looks like | Why it matters |
|---|---|---|
| Shearling-style collar | Deep cream pile that folds flat or turns up | Warmth at the neck and the silhouette people recognise |
| Warm lining | A quilted lining through the body | Makes it a genuine winter jacket, not just a look |
| Buckle detail | A leather strap and metal buckle at the collar | Closes the collar against wind; a heritage detail |
| Pile-trimmed cuffs and hem | The collar's pile repeated at wrists and waist | Keeps cold air out and frames the jacket |
| Heavy zip and angled pockets | A chunky metal zip, slanted zip pockets | Durable hardware that can carry your branding |
The collar is described as shearling-style on purpose. A true sheepskin collar and a plush pile alternative look alike on a rail but differ in cost, weight and care, so which one your jackets use is agreed in the quote rather than assumed.
Where should the logo go on an aviator jacket?
The aviator is a busy jacket, with a big collar, a buckle and heavy pockets, so the most successful branding is restrained. An embossed or debossed logo on the left chest sits well against distressed leather and never peels. Inside, a woven label or a printed lining carries the brand every time the jacket is opened, which buyers of a premium piece appreciate.
- Left chest emboss: the signature placement, tonal and permanent.
- Lining label or printed lining: the brand revealed on the inside, see labels and packaging.
- Branded zip puller or buckle: a small metal detail that repeats the mark.
- Sleeve or back patch: a nod to the military roots, best kept to one position.
Who is the aviator leather jacket for?
Brands selling into cold markets, heritage and outdoor labels, and anyone building a winter capsule get the most from it, because it is a jacket people wear through the whole season. Aviation-themed businesses and clubs like it for obvious reasons. It also makes a strong premium gift: of the five styles on our custom leather jackets page, it is the one that most feels like an investment. For a smarter gift that suits an office as well as a weekend, the tailored leather jacket is the alternative.
How do you order custom aviator jackets?
The minimum order is 50 pieces per design, with sizes mixed freely across the run, and production takes 10–15 working days from artwork approval before freight. Because the collar, lining and leather finish are all choices, a sample is worth it: one or two cost £150 including worldwide shipping, credited against the bulk order. To compare the aviator with the other four styles, read custom leather jackets: five styles compared.
