Branding Options for Offices
By The Velocity Wear Team
Office kit can carry your brand in four places: the decoration on the garment, the neck label, a swing tag and the bag each piece arrives in. Decoration options are screen printing, DTF, embroidery, 3D puff and sublimation. Private label work covers custom woven neck labels, tear-out labels, swing tags and packaging, all quoted per job.
Which branding options suit an office dress code?
Embroidery is the default for corporate wear, and for good reason. A stitched left-chest logo reads as deliberate, survives repeated washing and sits comfortably beside a jacket. Screen printing suits larger flat marks and bigger runs. DTF handles detailed multi-colour artwork on smaller quantities. Sublimation is for all-over patterned pieces, and 3D puff belongs on caps rather than boardroom polos. See what offices typically choose on the corporate clothing page and how decoration is priced on the wholesale page.
Match the method to the dress code, not to the artwork. A formal office wants a small stitched mark and nothing on the back. A studio can carry a printed logo across the shoulders. The garment tells you which conversation you are in.
What goes inside the neck?
Three choices. Leave the supplier's label, which costs nothing and reads as stock. Tear out the original and print or heat-apply your own, which is fast and gives you the inside of the neck. Or fit a custom woven label, which is the finished option and the one people notice when they put the garment on.
A tear-out label changes how kit is perceived more than its cost suggests. Staff who open a garment with the company name inside the collar treat it as company property rather than a promotional giveaway. Our overview of labels, tags and packaging covers the trade-offs in more depth, and appliqué, patches and woven labels explains the stitched alternatives.
Whatever you choose, care information has to stay on the garment somewhere. If the original label is removed, the wash instructions move to a printed label or a separate sewn tag.
How does kit arrive for handing out?
Pieces are folded and bagged individually as standard, which is what you want for an onboarding pack. Bagged garments can be sorted by size on arrival and handed over clean, rather than pulled from a communal box.
- Ask for size-sorted cartons so the person unpacking is not opening fifty bags to find a large.
- Swing tags are worth it if the kit doubles as a gift for clients or new starters.
- Packaging printed with your mark turns a delivery into something that looks planned rather than dispatched.
- Say in advance if pieces must arrive grouped by person rather than by size, since that changes how the order is packed.
What does branding add to the piece price?
Decoration is included in the quoted price for the run, and the variables are how many colours, how many positions and how large the artwork is. Private label elements such as woven labels, tags and printed packaging are quoted per job, because they depend on quantity and finish rather than on a fixed rate.
The economics favour deciding everything at once. Label and packaging costs fall sharply with quantity, on the same curve as the garments themselves, and the volume discount reaches up to 35% at the highest tier. Adding a woven label to a run of 300 costs far less per piece than adding it to a run of 50, so an office planning a year of kit should specify the finish in the first order rather than upgrading later.
Whoever approves the branding should also confirm what the garment has to say about itself. Fibre composition and wash instructions belong on every piece, and if the original label has been torn out, that information moves to whatever replaces it. Agreeing this while the artwork is still open avoids the awkward position of holding several hundred finished garments missing something they ought to carry.
