Custom Clothing Printing in Blackpool and the Fylde Coast
By The Velocity Wear Team
For custom clothing printing in Blackpool, seasonal staff kit dominates — hospitality, attractions and events all recruit into a compressed window and need branded clothing before teams start. Velocity Wear produces from a 20-piece minimum with mixed sizes, delivered across Blackpool and the Fylde coast on a tracked service.
A Short, Intense Season
Blackpool's visitor economy concentrates an enormous amount of activity into a few months, and staffing follows the same curve. Venues, attractions and event operators take on large seasonal teams, all needing kit, all at the same time — and that coincides with the busiest production period across the industry. The practical consequence is that ordering in spring rather than at the start of the season is worth more than any other decision in the process.
Kit for Seasonal Teams
Seasonal staffing creates specific requirements that permanent teams do not have.
- A generous size spread ordered in advance, because seasonal staff are recruited late and sizes cannot be collected beforehand.
- Spares built into the order — turnover across a season is high and a shift without kit defeats the purpose of having it.
- Embroidered polos and aprons for hospitality, which survive the hot frequent washing the sector demands where print would crack.
- High-visibility, high-contrast crew shirts for event and attraction staff, where being identifiable at distance in a crowd is the entire job.
Crew Kit Is a Legibility Problem
For attraction and event staff, clothing exists so a visitor can identify who works there instantly, in a crowd, often in poor light. That makes it a legibility exercise rather than a design one: high contrast, large simple back text, and distinct garment colours per role so staff, security and management are separable at a glance. Subtlety actively fails here.
Ordering Early Is the Whole Trick
Production runs around 10–15 working days from artwork approval for screen printing and embroidery, or nearer 15–20 for sublimation and complex jobs, plus 2–5 working days tracked delivery. Ordering in March or April rather than when the season begins buys time when there is capacity to absorb a proofing delay — at peak there is not. Production also starts at artwork approval rather than order placement, so slow proofing comes out of your own buffer.
“"Everyone on the coast realises they need staff kit in the same fortnight. Order in March and you are not part of that."”
Minimums and Multi-Site Ordering
Orders start at 20 pieces with sizes mixed inside the run. Bulk discounts reach up to around 40% as quantities rise, so an operator running several venues or attractions is materially better off ordering centrally for the season than site by site. Model the comparison in the free instant price calculator before splitting an order.
Artwork
Supply vector artwork and confirm exact colours rather than describing them. For embroidery, fine script common on hospitality logos usually needs simplifying to stitch legibly — check at actual size. Preview placement and scale in the free Design Studio before approving.
