Planning Summer Event Apparel: Ordering Before the Rush
By The Velocity Wear Team
Order summer apparel in spring. Production runs around 10–15 working days from artwork approval for screen printing and embroidery, or nearer 15–20 for sublimation and complex jobs, plus 2–5 working days tracked UK delivery — and summer is the busiest period in the industry for exactly the reasons you are ordering.
The First Warm Week Is Too Late
There is a predictable pattern every year: the weather turns, and a large number of organisations simultaneously realise they need summer kit. Everyone orders in the same fortnight, for events in the following six weeks. The organisations that get their orders comfortably are the ones that placed them in March and April, before the surge, against dates they already knew about.
What Summer Orders Usually Involve
The category is broad but the requirements repeat.
- Event and festival tees, ordered in volume and usually screen printed for cost efficiency at a limited colour count.
- Crew and staff kit, where legibility at distance matters more than design — high contrast and large simple back text.
- Sports and club kit, frequently sublimated on polyester, which sits at the longer end of production times.
- Lightweight caps and accessories, which perform well in summer and avoid sizing complications.
Fabric for Warm Weather
Summer kit has genuine specification differences. Lighter cotton weights around 140–180 GSM are more comfortable in heat than heavyweight blanks, though they are less substantial and less opaque in pale colours. For anything worn during activity, polyester and technical blends wick moisture and dry faster than cotton. And a practical warning: a large, dense print across the chest of a technical shirt creates an impermeable panel that undoes the fabric's breathability, so keep summer designs open where the garment needs to perform.
“"Everybody orders summer kit in the same fortnight. The ones who ordered in March are the ones who are relaxed about it."”
Dates That Do Not Move
Festivals, tournaments, sports days, open days and charity runs all have fixed dates set months ahead, which is an advantage if you use it. Work backwards from the date, allow production plus delivery plus a proofing buffer, and place the order against that calculation rather than against when it starts to feel urgent. Sponsor and partner artwork is the most common cause of delay on event orders — collect it early, because it reliably arrives late and often at insufficient resolution.
Quantity
Orders start at 20 pieces with mixed sizes allowed, and bulk discounts reach up to around 40% as quantities rise. For organisations running multiple summer events, consolidating the year's requirement into a single order rather than ordering per event lands substantially better on the discount curve — and removes the risk of a mid-season order arriving late during the peak period.
Model quantities in the free instant price calculator and preview placement and scale in the free Design Studio before approving artwork.